The FDA sent out a letter Monday telling the company to eliminate Puff Bar e-cigarettes indigenous the sector within 15 organization days.

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A woman holds a Puff Bar flavored disposable vape maker in new York on Jan. 31, 2020.Marshall Ritzel / AP file
U.S. Wellness officials space cracking under on a brand of fruity disposable e-cigarettes the is well-known with teenagers, saying the firm never obtained permission to offer them in the U.S.

The Food and Drug management sent a letter Monday informing the agency to eliminate Puff Bar e-cigarettes indigenous the sector within 15 business days, consisting of flavors favor mango, pink lemonade and strawberry. The firm sent warning letters to nine various other companies either selling likewise unauthorized e-cigarettes or nicotine options that illegally appeal to children. Several of those mimic packaging that sweets and cereals favor Twinkies and Cinnamon Toast Crunch.


The regulatory activity comes month after anti-vaping supporters warned the disposable vapes like Puff Bar were a glaring loophole in the FDA’s half on flavored e-cigarettes. That policy, i beg your pardon took result in February, directly targeted recycle vaping gadgets like Juul, the blockbuster brand that helped cause the teen vaping craze in the U.S. Under the policy, just menthol and also tobacco seasonings were allowed for those devices. But the flavor restrictions did not use to disposable vaping products like Puff Bar.

The seller that Puff Bar, Cool Clouds distribution of Glendale, California, go not automatically respond to emailed message seeking comment Monday afternoon.

Anti-vaping teams had petitioned the company to eliminate all disposable vaping products from market, warning castle have caught on with teenagers who previously offered discontinued Juul flavors prefer mint and also mango.

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For months, the FDA has been consumed v the coronavirus outbreak, reviewing brand-new tests and also treatments. Earlier this year, the company suspended in-person inspections in ~ vape shops and convenience stores aimed at enforcing sales restrictions. Late last year, the U.S. Elevated the legal age to acquisition e-cigarettes and also all other tobacco and also vaping commodities from 18 come 21.